Managing Brands

GravityWrite makes it easy to organize, edit, and personalize your brand content preferences with our built-in Brand Management system. Whether you are running one brand or multiple, this feature ensures that your AI-generated content stays accurate, consistent, and aligned with your business identity.

When you log in to GravityWrite for the very first time, you will be welcomed with a personalized onboarding experience - to set up your AI writing assistant in just a few minutes with your brand details.

If you missed this in first time log in, you can access in Profile -> Manage Brands -> Create New Brand

Onboarding Form – Steps Overview

1. Business Name: Enter your business/brand name.

Not using it for business? Tick the checkbox “I’m not using for business” – you will only need to complete two more steps and skip the rest.

2. Website URL (Optional)

If provided, our AI will automatically extract valuable data from your site to personalize your content better.

3. Describe Your Business

You can either write your business description manually or use the “Auto fill from website” option - our AI will scan your website and generate a description based on the products or services you offer.

4. Industry/Niche: Select the category or industry your brand belongs to.

5. Primary Language: Choose your preferred language for the AI generated content

6. Products/Services Offered: Add one or more products/services your business offers. If you entered a website in Step 2, our AI will auto-suggest products/services with descriptions.

7. Brand Voice & Brand Colors

Select a tone that reflects your brand’s personality and choose your brand’s colors (primary, secondary & tertiary)

Once completed, your first brand is now saved and accessible for future edits.

Want to add more than one business or manage content for multiple clients? Easy!

• Go to Profile > Manage Brands

• Click the Create New Brand button

You will go through a streamlined 7-step form - where you need to fill the below details:

7 steps - Business Name, Website URL, Business Description, Industry, Primary Language, Product/Service name & description, Brand voice & Colour

This will be the same as Onboarding form steps.

Once submitted, the new brand will appear in your “Manage Brands” list. You can edit or delete it just like your first brand.

After the initial setup, all your brand-related settings can be accessed anytime from the Manage Brands section.

Where to Find It:

• Go to your Profile -> Click on Manage Brands

Here, you will see a list of all your saved brands, including the one created during onboarding.

Whether your business grows, changes focus, or updates its branding, you can always edit your brand’s details in GravityWrite.

Steps to Edit:

1. Go to Profile > Manage Brands

2. Find the brand you want to edit

3. Click the Open button

4. You will see a detailed page with all brand information

There are two ways to edit:

• Section-wise Edit – Click “Edit” next to any specific section (like products, voice, colors, etc.)

• Full Edit Mode – Scroll down and click the Edit Brand button to make all fields editable at once.

Changes will be saved instantly and reflected across all tools that rely on your brand settings.

Want to update your business offerings? You can modify products/services for any brand - whether it's your original onboarding entry or a newly added brand.

Steps to Add/Remove Products:

1. Go to Profile > Manage Brands

2. Click Open on the desired brand

3. Scroll to the Products/Services section

4. To remove an existing product: Click delete next to it

5. To add a new product: Enter name and description, then save

This flexibility ensures your brand profile stays up to date and helps GravityWrite generate content tailored to your real-time business needs.

Updated on: 24/09/2025