Articles on: GW Social Media integration

How to Connect & Post on Instagram Using GravitySocial

**


Step-by-Step Guide on: How to Connect & Post on Instagram Using GravitySocial


Overview


GravitySocial is a smart publishing tool within the GravityWrite platform that lets you create, schedule, and publish posts across multiple social media platforms - all from one place. With GravitySocial you can manage your personal brand or a business channel and your content reaches the right audience at the right time.


Step 1: Login to Gravity Write


  • Login using your existing Gravity Write credentials.

  • If you are a new user, click on Sign Up and create your account.


Step 2: Launch GravitySocial


Once logged in, Click on Gravity Social from the left-sidebar of Gravity Write homepage.


Step 3: Continue with Your Gravity Write Account


You will be prompted to continue with your logged-in Gravity Write account. Click on Sign In with Gravity Write.



Step 4: Linking Your Instagram Account in Gravity Social


  1. On the Gravity Social Dashboard, click on the ‘+ Add Account’ button and then Click on “Add Account” in the Social Accounts page.




  1. A list of social media platforms will appear. Click on Instagram.


--


NOTE:


  • Your Instagram account should be in Business account type.

  • Instagram account you want to connect in Gravity Social should be linked with your Meta Business Suite Facebook account - Both should be linked with the same email id or contact.


  1. Now, a Facebook log in page will appear. Login to your Meta Business Suite Facebook account.



  1. You will be prompted to continue with the Facebook account you gave credentials. Click “Continue as (your fb name)”



Option 1: Connecting only your current business Instagram account to Gravity Social


NOTE: If you have already connected a Facebook account with Gravity Social, you will be prompted to Re-connect to that Facebook account with Gravity Social. But, if you wish to connect to a different Facebook account, click “Login to another account”


  • Meta Business Pages you have created in your Facebook account will appear. Select the page you want to connect to Gravity Social.


  • Choose the Business you want to connect to Gravity Social.


  • Your Instagram account linked with this Facebook account will appear here.


  • Review the access requests listed & Click Save.


  • Your Instagram account is now successfully linked to Gravity Social via Facebook account. Click “Got it”



Option 2: Connecting all your current and future business Instagram accounts to Gravity Social


  • Meta Business Pages you have created in your Facebook account will appear. Select, “Opt in to all current and future pages” option and Click Continue. This will give Gravity Social access to your current Facebook page as well as future Facebook pages you create under this Facebook account.



  • Select, “Opt in to all current and future businesses” option and Click Continue. This will give Gravity Social access to your current business created as well as future businesses you create under this Facebook account.



  • Select, “Opt in to all current and future Instagram accounts” option and Click Continue. This will give Gravity Social access to your current Instagram as well as future Instagram accounts you create under this Facebook account.


  • Review the access requests listed & Click Save.


  • Your Instagram account is now successfully linked to Gravity Social via Facebook account. Click “Got it”



Step 5: Adding Your Instagram Account in Social Accounts Page


  • Now your Instagram account will be shown in the “Choose entity” page.

  • Enable the Instagram account and Click “Choose”



  • Your Instagram account has now been added to the Social Accounts page of Gravity Social.



Step 6: Creating Your First Instagram Post


  • Click “Create Post”, in the left side menu bar and Select the Instagram account icon.



  • Choose the Instagram option you want to create - Post/ Reel/ Story

  • You can either write about the post on your own or use the “AI Assist” option.



  • To use AI assist, click the “AI assist” symbol.


NOTE: Leave text box field blank, when you use the AI assist option. If some content is already written in this field, AI can only modify the written content and won't generate the new content



  • Tell AI what to write about - Enter the relevant information in this field, for which AI will auto generate a suitable Instagram post content.


  • Choose the tone - based on the selected tone, the AI will write the Instagram content accordingly.


  • Click Generate.



  • Use the Retry option - If you are not satisfied with the content already generated by the AI, you can use the Retry option. Not just that, there are more options mentioned below: Rephrase, Expand, Shorten, Simplify, More friendly, More formal, More edgy, More engaging - you can click on any of these and based on your selection, the AI will regenerate the content accordingly.


  • Now, Click ‘Insert’ to populate the description field.



  • You can do any changes you want in your Instagram post manually now.


NOTE:


  1. Ensure you have a relevant image/video for your Instagram post before proceeding.

  1. Maximum Character limit for Facebook post content - 2200

  1. When you use Gravity Social, the AI generated words you used will be taken into account, from your total word limit in the Gravity Write subscription plan.

  1. Post counts will also be deducted from your Gravity Write subscription plan.


Step 7: Post or Schedule or Add to Queue


Option 1: Post Now


  1. After filling in the necessary details, click “Media”



  1. Click Browse, Upload your image/video file and Click Insert.



  1. On the right side, you can see the preview of your Instagram post.



  1. Choose “Post Now” to publish the Instagram post immediately.




  1. Your Instagram post will be instantly uploaded to your connected Instagram page.

  1. This post will appear in the ‘Posts’ tab with ‘Published’ Status.



Option 2: Schedule for Later


  1. Click “Pick Time”



  1. Set the date and time for your Instagram post to go live and Click Pick Time.


  1. Now, Click Schedule.


  1. This post will appear in the ‘Posts’ tab with ‘Scheduled’ Status.



  1. Once this Instagram post is posted at the scheduled date & time, the status will automatically update to ‘Published’.



Option 3: Add to Queue


  1. Click “Add to Queue”

  1. You can use Add to Queue option to schedule and upload your posts at consecutive intervals (at 12.00 PM, 16.00 PM, 21.00 PM, 23.10 PM)

  1. If you are creating your post & adding to the queue, the time slot next to your current time would be considered for scheduling your post.

  1. Eg: Here, I have created the first post by 15.00 PM, so it has been scheduled for the 16.00 PM time slot. Next post, I have created and added to the queue scheduled for 21.00 PM time slot and so on.

  1. This sequence continues like a loop irrespective of the platform you choose.




NOTE: Similar steps can be followed for posting Instagram Reels and Stories


Labels Option


You can use the “Labels” option when you handle social media accounts for multiple clients. It helps you to differentiate the posts of the same social media platform for different users.


  • After creating your content, click “Labels”



  • Enter label name & Click “Save”



  • You can see the Label is created and now, click “Done”. (Similarly, you can create Labels while creating all of your posts.)



  • Now, you can post/ schedule/ add to queue - following the previous steps (Refer Option 1/ Option 2/ Option 3 steps)


  • Here, you can see for Instagram platform, multiple posts are created but you can differentiate it for which client/user you have created this particular post, based on the Label name.



Step 8: How to publish a post to multiple social media platforms at the same time


  1. Click on “Create Post”. Now, click all the social media account icons you have added or whatever social media accounts you want to publish post



  1. You can see all the accounts in the page



  1. Click on the (+) icon, it shows all the social media accounts




  1. Click on the Pinterest



  1. Here, you can see the Pinterest account page. Enter the details you want to post in your Pinterest post



  1. Now, again click on the, (+) icon (Create Version)



  1. Choose the X platform (or) any social media platform you want to add content



  1. Enter the details you want to post in your X post. Once content for X post has been added, you can see, there is a Pinterest section, then comes X section



  1. In a similar way, you can add content for all the social media platforms at the same time. After adding contents, you can see all the social media platform sections in the page. You can click on it and see the content you have given for that particular platform.



  1. Now, you can choose to “Post now” (or) “Pick time” to schedule for a particular date & time (or) “Add to queue” to post at regular time intervals


(Refer “Post or Schedule or Add to Queue” point above for detailed steps)



Step 9: Verify Your Instagram Post


To verify that your post has been successfully posted in Instagram:


  • Open your web browser and enter Instagram login.

  • Make sure you are logged in with the same Instagram account linked in GravitySocial.

  • Click on Profile icon on right side top.



  • You can see your uploaded posts in the Posts section.



Step 10: Manage Scheduled Posts (Duplicate or Delete)


You can edit or delete a scheduled post anytime before it's published. Here’s how:


  • In Gravity Social, go to the ‘Posts’ option from the left side menu.

  • Look for your Instagram post with Scheduled status.

  • On the right-hand side, click the three-dot menu (⋮)

  • Select ‘Duplicate’ to duplicate the same post or ‘Delete’ to remove it.



NOTE: Once a post is published, you cannot edit or delete it via GravitySocial. Any changes must be made directly on your Instagram account.


Quick Recap on Prerequisites:


  1. A valid Gravity Write account

  1. An active Instagram business account linked with Meta business suite Facebook account

  1. A ready-to-upload image/video file related to your Instagram content


If you follow the above steps, you are all set to manage and grow your Instagram presence with GravitySocial - without switching tabs or juggling multiple apps.


** **

Updated on: 09/06/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!